YBP Promotions

Academia

Featured Titles: Advertise the latest titles or high-ticket items on Academia, YBP’s on-line publication. Advertisements appear for one month and provide an ordering link for the customer. Titles, jackets, annotations and excerpts from reviews give librarians the information they need to make informed collection development decisions.

Publisher Profile: In an article featured in Academia, publishers have an opportunity to highlight their publishing program, special topics, authors, or subject categories, and to include a link to the publisher website. The profile remains on-line for one year.

Materials due on the 15th of the prior month of promotion.

Rates

Ad Placement	Rates
Academia Website (per title)	$1,700
Publisher Profile	$1,500

Contacts

Contact Baker & Taylor's advertising sales representatives for placement reservations or additional information.

Brenda Larson
908.541.7447
brenda.larson@baker-taylor.com

Russ Abrams
908.541.7427
russ.abrams@baker-taylor.com

Susan Brown
908.541.7480
susan.brown@baker-taylor.com

Patty Szeplaki
908.541.7431
patty.szeplaki@baker-taylor.com

Subscriber Testimonials

Ben Mondloch, Publisher Cherry Lake Publishing
“Pub Alley provides me with the information I need to maximize my sales with Baker & Taylor.”
Darrin Pratt, Director, University Press of Colorado
“Pub Alley is an excellent tool for making print run and pricing decisions, and it is useful in acquisitions as well. Invaluable.”
Grant Kikkert, National Accounts Manager, O’Reilly Media
“Pub Alley gave us new insight into library sales. We now have a rich trend history by title, imprint, and category.”
Meg Moster, Assistant to National Account Rep, Melman-Moster
“I love that the user can look up multiple titles at the same time. Reports are easy to create and use.”
Ruth Zhou, Senior Executive, Marketing, World Scientific Publishing Co., Inc.
“Pub Alley is a very comprehensive database. It allows a deep understanding of book sales and enables better sales forecasts for new titles.”
Dave Cywinski, Key Accounts Manager, Hal Leonard
“Pub Alley is our main tool for researching successful titles. The reporting and functionality is always top notch.”
Cynthia Robbins, National Accounts Manager, Globe Pequot Press
“Using Pub Alley for sales analysis is incredibly time efficient. All the data is right there.”
Tom Lovett, Sales Director Johns Hopkins University
“I use Pub Alley in weekly project review meetings to provide competitive title information for each editor's proposed new projects.”
Erika Valenti, Sales Manager, The MIT Press
“Pub Alley is an invaluable sales analysis tool and a key aspect of overall B&T account management.”