JA Majors Promotions

Email Blasts

Majors produces and sends out weekly email blasts to our customers promoting your titles and initiatives. This promotional opportunity allows you to feature a single title or multiple titles or series. Build your title selection around a specific theme, include descriptive copy and jacket images. Majors’ Marketing team will create an attention getting piece to reach medical bookstores and libraries around the country, approximately 1,700 of your best customers.

Rates: $2,000 for single title; $3,600 for multiple titles (up to 6)
Deadlines: One week prior to scheduled blast date
Specifications: Call ad rep for customized program

Contacts

Contact Baker & Taylor's advertising sales representatives for placement reservations or additional information.

Brenda Larson
908.541.7447
brenda.larson@baker-taylor.com

Russ Abrams
908.541.7427
russ.abrams@baker-taylor.com

Susan Brown
908.541.7480
susan.brown@baker-taylor.com

Patty Szeplaki
908.541.7431
patty.szeplaki@baker-taylor.com

Subscriber Testimonials

Ben Mondloch, Publisher Cherry Lake Publishing
“Pub Alley provides me with the information I need to maximize my sales with Baker & Taylor.”
Darrin Pratt, Director, University Press of Colorado
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Grant Kikkert, National Accounts Manager, O’Reilly Media
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Meg Moster, Assistant to National Account Rep, Melman-Moster
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Ruth Zhou, Senior Executive, Marketing, World Scientific Publishing Co., Inc.
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Dave Cywinski, Key Accounts Manager, Hal Leonard
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Cynthia Robbins, National Accounts Manager, Globe Pequot Press
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Tom Lovett, Sales Director Johns Hopkins University
“I use Pub Alley in weekly project review meetings to provide competitive title information for each editor's proposed new projects.”
Erika Valenti, Sales Manager, The MIT Press
“Pub Alley is an invaluable sales analysis tool and a key aspect of overall B&T account management.”