B&T Promotions

Gift Book Alert

Each fall, Baker & Taylor presents publishers with the opportunity to promote gift book ideas through Gift Book Alert. The catalog is in full color and features a template border, which conveys a holiday theme, as well as a section of annotated listings.

Quantities & Circulation

Quantity	Circulation
8,000	20,000

Deadlines

Issue Date	Ad Reservation Date	Ad Due Date	Publication Mail Date
Gift Book Alert 2009	8/1/2010	9/10/2010	10/16/2010

Rates

Ad Placement	Color Specifications	Rates
Front Cover	4-color	$8,700
Inside Front Cover	4-color	$7,500
Inside Back Cover	4-color	$7,100
Back Cover	4-color	$7,500
Premium Placement, Pages 1-16	4-color	$6,500
Full Page	4-color	$5,000
Half Page	4-color	$3,300

Contacts

Contact Baker & Taylor's advertising sales representatives for placement reservations or additional information.

Brenda Larson
908.541.7447
brenda.larson@baker-taylor.com

Russ Abrams
908.541.7427
russ.abrams@baker-taylor.com

Susan Brown
908.541.7480
susan.brown@baker-taylor.com

Patty Szeplaki
908.541.7431
patty.szeplaki@baker-taylor.com

Subscriber Testimonials

Ben Mondloch, Publisher Cherry Lake Publishing
“Pub Alley provides me with the information I need to maximize my sales with Baker & Taylor.”
Darrin Pratt, Director, University Press of Colorado
“Pub Alley is an excellent tool for making print run and pricing decisions, and it is useful in acquisitions as well. Invaluable.”
Grant Kikkert, National Accounts Manager, O’Reilly Media
“Pub Alley gave us new insight into library sales. We now have a rich trend history by title, imprint, and category.”
Meg Moster, Assistant to National Account Rep, Melman-Moster
“I love that the user can look up multiple titles at the same time. Reports are easy to create and use.”
Ruth Zhou, Senior Executive, Marketing, World Scientific Publishing Co., Inc.
“Pub Alley is a very comprehensive database. It allows a deep understanding of book sales and enables better sales forecasts for new titles.”
Dave Cywinski, Key Accounts Manager, Hal Leonard
“Pub Alley is our main tool for researching successful titles. The reporting and functionality is always top notch.”
Cynthia Robbins, National Accounts Manager, Globe Pequot Press
“Using Pub Alley for sales analysis is incredibly time efficient. All the data is right there.”
Tom Lovett, Sales Director Johns Hopkins University
“I use Pub Alley in weekly project review meetings to provide competitive title information for each editor's proposed new projects.”
Erika Valenti, Sales Manager, The MIT Press
“Pub Alley is an invaluable sales analysis tool and a key aspect of overall B&T account management.”