B&T Promotions

Scope

Published three times per year, Scope is Baker & Taylor’s scientific, technical, medical and academic resource publication. Scope showcases new and upcoming title selections in full color. Scope is an excellent ordering tool, as well as a guide for developing academic collections.

Quantities & Circulation

Quantity	Circulation
15,000	37,500

Deadlines

Issue Date	Ad Reservation Date	Ad Due Date	Publication Mail Date
Spring	10/15/2009	11/21/2009	1/7/2010
Summer	2/1/2010	2/27/2010	4/7/2010
Fall	8/1/2010	8/28/2010	10/7/2010

Rates

Ad Placement	Color Specifications	Rates
Front Cover	4-color	$4,900
Inside Front Cover	4-color	$4,200
Inside Back Cover	4-color	$4,000
Back Cover	4-color	$4,200
Premium Placement, Pages 1-8	4-color	$3,700
Full Page	4-color	$3,200
Half Page	4-color	$2,400
Annotations		$350
Title Listings		$100

Contacts

Contact Baker & Taylor's advertising sales representatives for placement reservations or additional information.

Brenda Larson
908.541.7447
brenda.larson@baker-taylor.com

Russ Abrams
908.541.7427
russ.abrams@baker-taylor.com

Susan Brown
908.541.7480
susan.brown@baker-taylor.com

Patty Szeplaki
908.541.7431
patty.szeplaki@baker-taylor.com

Subscriber Testimonials

Ben Mondloch, Publisher Cherry Lake Publishing
“Pub Alley provides me with the information I need to maximize my sales with Baker & Taylor.”
Darrin Pratt, Director, University Press of Colorado
“Pub Alley is an excellent tool for making print run and pricing decisions, and it is useful in acquisitions as well. Invaluable.”
Grant Kikkert, National Accounts Manager, O’Reilly Media
“Pub Alley gave us new insight into library sales. We now have a rich trend history by title, imprint, and category.”
Meg Moster, Assistant to National Account Rep, Melman-Moster
“I love that the user can look up multiple titles at the same time. Reports are easy to create and use.”
Ruth Zhou, Senior Executive, Marketing, World Scientific Publishing Co., Inc.
“Pub Alley is a very comprehensive database. It allows a deep understanding of book sales and enables better sales forecasts for new titles.”
Dave Cywinski, Key Accounts Manager, Hal Leonard
“Pub Alley is our main tool for researching successful titles. The reporting and functionality is always top notch.”
Cynthia Robbins, National Accounts Manager, Globe Pequot Press
“Using Pub Alley for sales analysis is incredibly time efficient. All the data is right there.”
Tom Lovett, Sales Director Johns Hopkins University
“I use Pub Alley in weekly project review meetings to provide competitive title information for each editor's proposed new projects.”
Erika Valenti, Sales Manager, The MIT Press
“Pub Alley is an invaluable sales analysis tool and a key aspect of overall B&T account management.”