B&T Promotions
Welcome Mat
Welcome Mat encompasses a rich variety of new, recently published, and forthcoming books, in hardcover and trade paperback that focus on the home. Featuring an outstanding collection of works for both adults and children, the annual magazine covers such topics as Decorating & Design, Home Repair, Gardening & Landscaping, Cooking & Entertaining, Crafts, and Antiques & Collectibles.
Quantities & Circulation
| Quantity | Circulation |
| 20,000 | 50,000 |
Deadlines
| Issue Date | Ad Reservation Date | Ad Due Date | Publication Mail Date |
| Welcome Mat 2010 | 12/1/2009 | 1/15/2010 | 2/20/2010 |
Rates
| Ad Placement | Color Specifications | Rates |
| Front Cover | 4-color | $6,000 |
| Inside Front Cover | 4-color | $5,000 |
| Inside Back Cover | 4-color | $4,700 |
| Back Cover | 4-color | $5,000 |
| Premium Placement (16 pages) | 4-color | $4,000 |
| Full Page | 4-color | $3,400 |
| Half Page | 4-color | $2,300 |
Contacts
Contact Baker & Taylor's advertising sales representatives for placement reservations or additional information.
Brenda Larson
908.541.7447
brenda.larson@baker-taylor.com
Russ Abrams
908.541.7427
russ.abrams@baker-taylor.com
Susan Brown
908.541.7480
susan.brown@baker-taylor.com
Patty Szeplaki
908.541.7431
patty.szeplaki@baker-taylor.com



