Welcome to Baker & Taylor’s Current Advertising Guide.

In this current issue, exclusively available online, we’re featuring not only the Baker & Taylor vehicles, but our partnering companies, YBP and Campus Retail Solutions.

Baker & Taylor continues to offer a host of exciting, targeted publications, mailings and e-marketing programs for publishers to promote their books. We encourage you to review our new options and to revisit our tried and true print and online advertising vehicles. Please contact your advertising sales representative to discuss ways we can work together to create a customized program to grow your sales.

Thank you for your continuing partnership. Feel free to contact us with any questions or suggestions you may have.

For the current ad guide, click here

Contacts

Contact Baker & Taylor's advertising sales representatives for placement reservations or additional information.

Alicia Gathers
908.541.7447
alicia.gathers@baker-taylor.com

Ilyssa Wesche
908.541.7480
ilyssa.wesche@baker-taylor.com

Patty Szeplaki
908.541.7431
patty.szeplaki@baker-taylor.com

Subscriber Testimonials

Ben Mondloch, Publisher Cherry Lake Publishing
“Pub Alley provides me with the information I need to maximize my sales with Baker & Taylor.”
Darrin Pratt, Director, University Press of Colorado
“Pub Alley is an excellent tool for making print run and pricing decisions, and it is useful in acquisitions as well. Invaluable.”
Grant Kikkert, National Accounts Manager, O’Reilly Media
“Pub Alley gave us new insight into library sales. We now have a rich trend history by title, imprint, and category.”
Meg Moster, Assistant to National Account Rep, Melman-Moster
“I love that the user can look up multiple titles at the same time. Reports are easy to create and use.”
Ruth Zhou, Senior Executive, Marketing, World Scientific Publishing Co., Inc.
“Pub Alley is a very comprehensive database. It allows a deep understanding of book sales and enables better sales forecasts for new titles.”
Dave Cywinski, Key Accounts Manager, Hal Leonard
“Pub Alley is our main tool for researching successful titles. The reporting and functionality is always top notch.”
Cynthia Robbins, National Accounts Manager, Globe Pequot Press
“Using Pub Alley for sales analysis is incredibly time efficient. All the data is right there.”
Tom Lovett, Sales Director Johns Hopkins University
“I use Pub Alley in weekly project review meetings to provide competitive title information for each editor's proposed new projects.”
Erika Valenti, Sales Manager, The MIT Press
“Pub Alley is an invaluable sales analysis tool and a key aspect of overall B&T account management.”

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