Baker & Taylor creates and distributes numerous print and electronic advertising vehicles. Our customers - from libraries to storefronts, from warehouse clubs to Internet retailers - rely on Baker & Taylor to fill their shelves with the right digital and physical books for their patrons and consumers. Publisher advertising supports these vehicles while guaranteeing top placement for key new releases.

Why should my press advertise with B&T?

Over the years, we have built a unique trust relationship based on getting customers the content they want, when they want it and in their format of choice. Especially in the library market, we provide unique value-added services that integrate Baker & Taylor into our customers' daily workflow.

Simply put, we know how and where you should put your coveted ad dollars to ensure your message reaches a broad customer base - and stays top of mind. When you participate in co-op advertising with B&T, you partner with a company trusted by more than 44,000 customers in more than 120 countries worldwide.

What's new in co-op advertising?

Take a fresh look at Baker & Taylor, and you will see a lot has changed. We have renovated a number of our marketing vehicles - from publications to e-blasts - and are rolling out more every week. We aim to be the industry innovator in marketing, just as we are in distribution.

Put our service to the test! We are here to serve you. While we are busy generating new ideas and new opportunities every day, we welcome collaboration at every level. Please contact our ad reps to discuss our “coming soon” opportunities or other marketing ideas or needs.

In our Ad Guide, we offer multiple vehicles - the tried and true as well as fresh solutions - that reflect our new brand identity and new strategic marketing focus.

Download the ad guide as a PDF or browse the publications online.